When your website content ranks well, and the incoming traffic to your website is abundant, it sure feels like you’re the king of the SERP, does it not?
However, sadly it is very hard to reign high in the search engines! Owing to a lot of reasons, one fine day you might see a significant drop in website traffic as you fall off the first SERP.
Now, before you let your spirits plummet, there are potential reasons why your traffic is falling. The good news is most of these are fixable! So, if you’re willing to fight for the top position in the SERP, go through these 5 conditions that state why your traffic is low and learn how to fix them!
Let’s Get Started!
- Whacky Backlinking at Work
One of the vital conditions that determine how you rank in SERP is backlinks. Generally, the pages that rank on the first page of SERP possess high-quality backlinks that interconnect direct browsers to them.
In short, the domains of the top ranking websites feature authentic backlink that might be linking backlinks from the industry’s best websites. Now, these backlinks are tickets for your website; tickets, which convince Google that your website is all-mighty or certified.
So, if your website does not feature good quality backlinks, or the ones given turn invalid for some reason, chances are it’ll fall from its top pedestal.
Thus, ensure that your content has authentic backlinks attached to it, to win over Google.
How to do this?
As per Jeffbullas, the best way to opt for backlinks is via blog commenting! Now, most blogs adhere to a no-follow link strategy when dealing with commenters. This no-follow does not possess much link-juice, however, it doesn’t matter much!
If you have a good link profile, it’ll combine do-follow along with no-follow links. So all you require doing is perfecting your commenting technique, and to do that, here are the steps:
- Pick your most trending top niche blog.
- Read this niche blog entirely.
- Go over to the comment section, fill the given form and leave a trending comment.
- Repeat the process.
Now, as mentioned blog commenting can help, but it is not the ticket to getting number 1 rank. So, it is necessary to create a follow-up link, and opting for a guest post is the best idea. Write an authentic, creative, impactful guest post to get suitable links to your website.
You can also opt for using a resource page, as these are treasure troves of high-quality link content.
- Weak SEO Game
Google will get you a lot of organic traffic, provided you satisfy its whims. Hence, it is often hard for marketers to get their content at the top of SERP owing to factors like:
- Installing an XML sitemap.
- Content optimization for keywords.
- Setting up an SEO plugin.
Now, if these are not met, chances are your website won’t rank well, and in turn, you won’t get enough web traffic.
How to Fix this?
One of the best ways to improve traffic and ranking is working on the WordPress SEO plug-in. To do this all you require doing is –
- Configure Yoast SEO
Yoast is till date the most useful WordPress plugin and hence, configuring it is the one-way ticket to getting an SEO optimized content.
- Extract Yoast On-Page Features
Yoast plug-in directly shows how well content is based on its readability score. In the on-page features input the keyword and it will show you whether the content is optimized as per the keyword.
- Tweak Google Analytics
Google Analytics is primary when it comes to tracking a website’s performance. Hence, use an XML sitemap and Search Console with your Google analytics will help you keep track of your website traffic along with factors affecting it.
- Keywords Out of your League!
Keywords are the tools that determine how well your website will rank, correct? However, a common mistake made by web marketers is they end up picking highly competitive keywords. These keywords generally have so much competition that it becomes 100 times tougher for you to rank based on the highest-performing ones.
What should be done?
The right way to fix this issue is to pick out long-tail keywords or opt for building website authority. Now, long-tail keywords have a lot of benefits. These 4-5 words highly specific, can work well with voice search and thus, drive in substantial traffic.
Along with this, if you build a good website authority by inculcating link building and guest blogging chances of traffic improvement are 3x. Now, once you’re an authorized high-performance website then going for competitive keywords is still safe.
Till then to boost brand value, combine the use of long-tail keywords along with link building, guest blogging and other means to bolster website traffic.
- Headlines are Getting Boring
As a content marketer, you already know the importance of headlines. These are the first thing that a user checks and if it is catchy only then will they want to click on a website. So, if you started ranking low in SERP, time to change the headlines.
Tips to Write Attractive Headlines
- Run an A/B test for your headline.
- Use digits and opt for placing the ‘number’ at the start of the headline.
- Be emotive, for example, make a promise
- Use exclamatory sentences
- Create urgency and work to stand out from the crowd.
- Make the headline simple and specific
- Invisible on Social Media
Over the last 5 years, social media has become an integral part of digital marketing. Today, however, it is a vital aspect to consider for traffic generation. Thus, if your website does not have an active social media presence then chances of your website ranking well in SERP goes down.
What’s more? Social media can give you exposure; when you link content or pages to your website, it brings in a lot of organic traffic and boosts sales.
How to Fix this Issue?
The first step to doing this is picking out a social media website that is most applicable to your niche. For example, conduct market research and check where your audience is residing. If it is Facebook, then set up a profile, use good images, videos, content, which are very shareable and likeable.
Once, you optimize these and follow all the social media marketing tips, you can ensure your brand loads of followers. Additionally, this will make followers share, and like your content. Also, when you naturally interact with your web users, your followers will be loyal to you as the brand will seem more human.
Further, you can input links of your product or service page, which your social audience can click and travel to your website. Thus, this will improve traffic and boost conversion rates.
So, now that you’re aware of the top 5 reasons your traffic is falling, quickly check to see if any of the above-mentioned factors were at fault. In case such is the scenario, implement the given solutions and boost your website health considerably. All the Best!