So you want to gain maximum brand awareness for your company or business. You want maximum exposure. The best way to fulfill all these requirements of yours is through advertisement.
But an advertisement in today’s world has expanded and evolved. It is no longer restricted to traditional TV ads or newspapers. The advent of the internet and varied media platforms have opened up new doors for advertisement.
Image Source: Earlytorise (YouTube Advertising)
As of today, YouTube has almost 2 billion active users in a month that comprises about one-third of internet users. So it is undeniable that the procedure of advertisement is bound to be existing in this platform.
But with so many users it is obvious that there must be a plethora of YouTube Ads. So how do you think your advertisement reaches the maximum audience or in simple words how can you advertise successfully on YouTube?
For making your query to dissolve we will take you through a step by step guide that will help you to advertise successfully on YouTube.
Don’t get overwhelmed by ad format choices
When it comes to YouTube advertisements the first thing that you need to do is choose an ad format. But imagine you have too many ice cream flavors to choose from. It sounds fun right! Not that much. You generally get confused and end up being overwhelmed.
A similar circumstance can arise when it comes to selecting a YouTube ad format. But for your scenario, you can end up having the wrong choice for yourself. So choosing your ad format wisely is the first step that you are required to initiate.
We suggest you thoroughly read about every ad format that is made available by YouTube. You can do that by opening up the YouTube Help page and then decide to choose your ad format. But before doing that make sure you review your goal and then select the ad format.
For instance, if your goal is to gain more leads for your website it would be wise to use sponsored cards. However, don’t be shy to experiment with other formats and compare the results.
Image Source: Jjhiran (Varied ad formats on YouTube)
Get creative with your advertisements
Now that you have opted for an apt format for your advertisement, it’s time to think regarding the content of your advertisement. Being creative with your content is significant as it makes you stand out from the rest. Especially in cases for advertisements where people tend to get irritated easily.
So it is really important that you need to up your game in the creative department for making your advertisements hit. To help you score well in the creative section we offer you these few tips
- Try to make the initial 5 to 8 seconds of your ad video engaging. If you are able to grip the viewers’ attention within these few seconds then it is likely that they won’t skip your ad. They would be genuinely interested throughout.
- Add an appropriate thumbnail for your advertisement that suits well with your brand or industry.
- Make your ad video to the point instead of stuffing the video with tons of information.
- Try to show your message through an engaging story.
Gain benefit from YouTube’s Video targeting option
One of the advantages that you can get when it comes to advertising on YouTube is that you can choose your exact viewer for advertisements. This will help you gain attention since they are the exact target who are interested in your offerings.
YouTube enables you with the power to take control of who can view your advertisements. Start by enabling demographic targeting then continue further by layering with custom affinity audiences.
For instance, if you are giving out golf lessons in a particular location then it would be suitable for you to advertise for that region specifically. This option will help you to save money and time that would be invested in advertising.
Keep track of the success of your ad
Keeping a track of the data under the Analytics section of YouTube is important if you want to know the performance of your ad campaigns. This will help you to better understand which kind of ads influence your viewers the most.
Dig deep into these data and interpret them to better understand the techniques of successfully advertising on YouTube. You can get your hands on several things if you access the Analytics tab. These are
- How long the audience is viewing your ad
- At which point your audience disengage
- Help you understand which ad format performed efficiently
These data will help you understand what works best and what does not when it comes to advertisements on YouTube.
Set up an interactive element to your advertisements
For your ads to become successful you need to gain action from your viewers. Otherwise, there are tons of viewers who simply watch ads and then just continue to watch their desired video. Or in worst cases could just skip your ad.
So how do you compel your viewers to act towards your advertisement? Try adding interactive elements to your advertisements that can garner more action.
If you are a brand running an online clothing shop then you can link your shopping cart to a TrueView ad video. Additionally, you can include call-to-action end screens or cards to feature your products so that viewers can view them just by clicking on them.
Image Source: YouTube (Add shop link with TrueView advertisements)
Remarketing Video can boost the quality of your ad
When it comes to targeting your viewers, Remarketing plays a very successful run on this. Remember how you see a specific pair of boots that you viewed in its shopping website constantly on almost every social platform along with YouTube itself. Well, that’s the magic of Remarketing.
It is quite an effective procedure as these videos act as constant reminders to viewers and make an imprint on their buying decision. Plus, one more benefit of Remarketing videos is that it is quite simple to set up and once you have configured it you don’t require to do much.
Consider the needs of your viewers
This can work wonders for your ads to be successful. After all, you are looking for being successful in the eyes of your viewers themselves. Hence, it is significant to consider your viewers’ needs before anything else.
Try to learn about your viewers watch habits and the ads they relate to most. Well if you are still clueless about how would you exactly know about your viewers need then try to follow this principle of ICE that stands for Information, Connection & Entertainment.
- Information – Viewers tend to watch such videos for exclusive information, how-to tutorials and many more.
- Connection – These videos are intended to connect with viewers so that they can share and feel a sense of bond with others.
- Entertainment – Viewers watch these kinds of videos to feel nostalgic, happy, inspired and emotions that entertain them.
Take on Google’s hand for help
Well if you wish to gain more apt results regarding your ads performance then YouTube Brand Lift is the solution for it. Google along with YouTube join hands to provide a study that measures the straight impact of YouTube advertisements.
Image Source: YouTube
This study provides you with hard numbers and is more reliable since it utilizes subjects from real-world settings. It provides you with useful insights such as how efficiently your advertisements are affecting significant metrics, purchase intent of viewers, brand interest and many other significant data.
These insights can help you better understand what ad campaigns work best for you and if the existing campaign is beneficial or not.
Optimize your video ads to attain maximum results
When it comes to YouTube ad videos and campaigns you need to adjust them for gaining maximum results. Hence you need to follow certain strategies that can help you connect with the target audience.
- YouTube views via mobile phones have increased tremendously. In fact, half of these views happen through mobile devices. Henceforth, optimizing your ad videos especially for mobile phone users is a priority. Try to incorporate thumbnails that appear to be impressive in quality even when its shrunk down on mobile screens. Another way you can optimize specifically for mobile phones is by using short descriptions and titles.
- Even though YouTube offers you with close caption of videos, sometimes you may see some error. Such error can result in a wrong interpretation of your ad video’s message. Hence, it is suggested that you review and make corrections of their close captioning. You can do this by learning more from the YouTube Help
From raising brand awareness to generating more profit, YouTube ads if used efficiently can become a ladder of success for your company. The above guide will make sure that you advertise on YouTube successfully and efficiently.